Green Lantern gets good reviews by comic book fans – Martin Campbell’s 3-D movie a hit so far

Green Lantern grossed $21.6 million at the box office opening night (Friday): According to early figures online, the comic book-superhero was less than anticipated, but had a lot of competition. By comparison, Thor, the last comic superhero movie hit near $26 million on its opening night in May.

an image of Blake Lively at Green Lantern Premiere talking to media

Blake Lively at Green Lantern Premiere

The media, especially the LA Times reviews (three articles on Friday) were brutal. Those reviews and a few others will not help the weekend gross receipts expected to be around $55 million.

It is a fun movie, not dark like some DC Comic Book films have been in the past. In fact you can take your children to this one. It has more going on than Spiderman, at least in what I experienced.

I predict when it goes global and plays in Europe and Japan, it will prove the media was wrong,  again about this movie that cost around $200 million to make with Martin Campbell at the helm. I think the PG-13 film will do well, and I give it two thumbs up.

Mr. Popper’s Penguins was not even a close second with around $6.4 million. That’s about what Jim Carrey’s comedy movie made three years ago with Yes Man. And it also tells you about the economy and how people are waiting for it to come to DVD, or just can’t afford to go to the movies all of the time. If you missed the premiere in Hollywood, enjoy these images below. You will not find them anywhere else.

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Enjoy the exclusive photos above on premiere night in Hollywood with Martin Campbell and his wife Actress Sol Romero, Ryan Reynolds, Blake Lively and others. Please feel free to comment on what you thought of the movie Green Lantern, thx.

Green Lantern Director Martin Campbell signs posters for fans at premiere in Hollywood.

Green Lantern Director Martin Campbell signs posters for fans at premiere in Hollywood.

“How to get published” in Los Angeles Times Entertainment -Calendar, The Envelope and more at media workshop for publicists

Hollywood, CA – “She was a tough lady, but will always be remembered as one who was very protective of her clients as we should be,” said EPPS President Henri Bollinger, who had talked to the slain longtime Publicist Ronni Chasen the day before she was gunned down in Beverly Hill, Ca.

The Publicist was driving home on Sunset Blvd. from an after-party and the premiere of Cher’s new movie “Burlesque.” Detectives said they believed it was a deliberate hit, when they discovered the publicist in her black Mercedes sedan, which was wrapped around a light pole.  Chasen had suffered five gunshot wounds to the chest according to police.

“I was so traumatized that I realized that I was still only worried about an answer on a project, when a friend called and told me of her tragedy,” said Bollinger.

“It was then I realize that we need to live for the day, and you can not always be concerned over what you believe is important or a benefit to me. It took the better part of the day to reconcile,” he said.

Bollinger offered a moment of silence at the LA Times Entertainment Editors media workshop, immediately following his remarks at the ICG Local 600 Union Auditorium, Hollywood, CA. (Nov. 18, 2010).
Lisa Fung, LAT
The consensus in contacting editors or pitching a story and the best advice comes from Panelist Lisa Fung, Online Arts and Entertainment Editor, LA Times.
“Just forget that you have a phone, so email me your pitch and I will get back to you as soon as possible that’s the best way for me to get back to you. I just received 80 emails sitting here.”
Fung says social media brings tons of traffic to the LA Times website and blogs.
The last time I checked LAT Twitter had 93,000+ followers, too.
Online Arts and Entertainment Editor Lisa Fung says the best way to pitch everyone is by email.  During the meeting she noted that 80 emails had just come in, and she was deleting many in her inbox while
listening to other panelists.
She currently oversees round-the-clock multimedia coverage of all arts and entertainment, including Calendar. The Envelope, Company, Town and more than a dozen latimes.com blogs. To Reach her email: Lisa.Fung@latimes.com.
One of the pet peaves of editors is sending multiple email pitches, which could be the kiss of death. Randall Roberts reminded everyone about the email overload.
Randall Roberts, pop music editor, LA Times said,” he relies on social media sites like Facebook, Twitter, etc where there are a lot of thoughtful people who share stories, trends and ideas.”
Randall Roberts, LA Times

 

Roberts also echoed earlier comments that social media drives traffic, and influences his decisions on story assignments. Often Robert says, he gets a lot of people who care about what he writes, and trend stories often pop up on Twitter and Facebook.

Roberts currently oversees all of the rock, pop, hip hop, electronic, world music, soundtrack and country coverage – basically everything except jazz and classical.
Before coming to the LA Times, Roberts served as music editor at LA Weekly. To reach him email is best at:Randal.Roberts@latimes.com.
Joy Press, Pop Culture & Deputy Television editor also told Entertainment Publicists to “keep your pitches short as “we are working on both print and Online versions of the Times.”
Pop Culture & Deputy Television Editor Joy Press also prefers email pitches from publicists. Press says they are always looking for good trend stories.

Press, before arriving at the Times, she was the culture editor at Salon.com, where she oversaw the entertainment, books and lifestyle sections and blogs.

She has written widely about TV, movies, music and all facets of popular culture.

(Joy.Press@latimes.com).

The Los Angeles Times Entertainment has several sections of the newspaper:  MOVIES TVMUSIC CELEBRITY ARTS & CULTURE COMPANY TOWN CALENDAR ENVELOPE BOOKS
Elena Howe, The Envelope Editor says she does not Tweet and does Faceboook “only with friends,” however she says “it will be her new goal to do it by the end of next year.”
Howe also says The Envelope does not take client photos or handouts, but rather relies heavily
on the wire image news services.
Howe chronicles the highs and lows of the Hollywood award season as the editor of The Envelope.
Elena Howe,
The Envelope Editor
She was previously an assistant editor for SoCal Living at the Times and has previously served as LIfestyle and news editor at several California publications. (Elena.Howe@latimes.com)
Howe also prefers email pitches on all stories.
The Envelope offers complete coverage of the Academy Awards, Oscar nominations, Golden Globes, Grammys, Emmys, red carpet fashion, news, celebrity gossip and more.
Be sure to check out the images of the event on FACEBOOK @http://www.facebook.com/album.php?aid=28363&id=152273848144795
and subscribe to this blog for future posts in your email. thx.
Sally Hofsmeiseter was the editor last year when The LA Times had The Envelope Launch kick-off party, October 2009.
The Winter and Summer EPPS mixer events are free to anyone interested.
Nikki Pesusich,
CFO, Coterie Public Relations
@EPPS LAT media workshop

Anyone reading this blog can contact us to learn more about EPPS and how to join, or be our guest at the next media workshop.

Nikki Pesusich, CFO, Coterie Public Relations @EPPS LAT media workshop, who won the EPPS door prize 2010 O’Dwyer PR directory (top 2,000 PR firms in USA) @ www.odwyerpr.com, Manhattan, NY.

Check out related stories and Related Content

For information about EPPS visit:www.eppsonline.org.
For entertainment publicity contact George Mc Quade
past president, EPPS, board member about this story.
or
Publicity@mayocommunications.com or call 818-340-5300.
Mc Quade is also the West Coast Bureau Chief
Google on insider tips on media and behind the
scenes of public relations and entertainment pubicity.

David Carradine The Eye of My Tornado – Powerful Book by Actress Marina Anderson

Actress Marina Anderson held her first book signing at the Book Soup in West Hollywood, CA, July 23, 2010. About the Late TV Series Kung Fu Legend David Carradine as told by Actress Marina Anderson: David Carradine – a world icon, had a volatile, dark and brilliant personality. His acting career spanned four decades on stage, television and cinema. He became an international sensation as Kwai Chang Caine in the ‘70s hit television series Kung Fu.

Further cementing his icon status, he starred in the classic movies Death Race 2000, Bound for Glory and Quentin Tarantino’s Kill Bill, which vaulted Carradine back onto the Hollywood A-list. David Carradine died in a Bangkok hotel room, on June 3, 2009, an apparent victim of autoerotic asphyxiation. Amid sensational media speculation, Marina launched her own investigation into the death of her ex-husband. Suicide? Foul play? A sex act gone wrong? Was he alone? Was there a cover-up? Her conclusions are startling. MAYO PR exclusive TV interview at first book signing.

Book Soup says:

Publisher Comments: Accomplished American actor David Carradine was both an enigma and a chameleon. As the eldest son of legendary character actor John Carradine, he appeared in over a hundred feature films and was nominated four times for a Golden Globe Award. On June 4, 2009, Carradine was mysteriously found dead in his hotel room in Bangkok, Thailand. He left many unanswered and disturbing questions behind…
Dividing her time between Toronto, Canada and Los Angeles, Marina Anderson is an established actress with an extensive background in journalism as a professional freelance writer.

For your charity celebrity event contact George
Mc Quade, Publicity@MAYOCommunications.com or call 818-340-5300. We would love to help create a buzz for your next event. Our last charity event raised money for Breast Cancer Research with a MAMMOJAM 2010.

“Eclipse” gives movie fans a full moon with Robert Pattinson, Taylor Lautner and Kristen Stewart – new box office record

Sizzling Times at the Box Office for Moon Die Hard Fans

Those in charge are now wondering if “Eclipse” will be a larger box office hit than “New Moon” or if they will receive a total domestic gross of about $300 million.

Since most of us have Monday off for the 4th of July holiday,  this movie is predicted to gross big bucks in the first week, more close to $200 million.

More than $1 million of “Eclipse” ticket sales Tuesday night came from Imax screens according the Los Angeles Times.

It appears that the huge following of movie stars Robert PattinsonTaylor Lautner and Kristen Stewart is paying off, if the recent premiere is any indication.

“Eclipse” has the advantage of being the first “Twilight” movie to open in the summer and also the first to play on Imax screens — 193 total — which carry higher ticket prices. However, “Eclipse” also easily broke the previous record for midnight ticket sales in the summer: $22.2 million for “Harry Potter and the Half-Blood Prince” last summer.

MAYO PR – “We don’t guarantee media, we just get it!”

Entertainment business, trade and tourism cited as industries to lead recovery says new study

2010-2011 LAEDC Economic Forecast at LA Marriott, downtown.

LAEDC Forecast Report Says U.S., California and Southern California face a measured economic recovery, with stronger growth in 2011

Entertainment, international trade and tourism cited as regional industry leaders, with an economic boost from major infrastructure projects and a modest rebound in residential real estate

Los Angeles A measured economic recovery is underway in the nation, the state and Southern California, according to the 2010-2011“Economic Forecast & Industry Outlook” report released today by the Kyser Center for Economic Research at the Los Angeles County Economic Development Corporation (LAEDC).

In California, three sectors will see employment growth during 2010: information, private education and health services.  Like the national experience, unemployment rates in the state will remain high with the LAEDC forecasting a 12.3 percent average rate in 2010, easing down to 11.9 percent in 2011.

“We project that the U.S. economy will grow by 2.6 percent in 2010 and by

KNX Business Hour Host Moderator Frank Mottek introduces panelist Jack Kyser, Dr. Nancy Sidhu at LAEDC Forecast event.

3.1 percent in 2011, after plunging by 2.4 percent during 2009,” said Nancy D. Sidhu, Ph.D., the LAEDC’s chief economist.  “However, unemployment rates in the U.S. will remain uncomfortably high, averaging 9.9 percent in 2010 and 9.4 percent in 2011.”

Sidhu observed that consumer spending holds one of the keys to the economic recovery, with inflation-adjusted gains of 1.9 percent in 2010 and 2.7 percent in 2011 forecast, after falling by 0.6 percent in 2009.

“California’s economy is also on the recovery track, but the state will still lose 121,800 jobs in 2010,” said Sidhu.  “However, this will be a huge improvement from the 668,200 jobs lost in 2009.”  California’s housing industry will see a modest recovery in 2010, according to Sidhu. For the full story and link to the forecast visit: http://tinyurl.com/yf85d5m

For images and media interviews call Aida Mayo or George Mc Quade, MAYO Communications, 818-340-5300 or Cell: 818-618-9229.

Electronic Press Kits (EPKs) – All you’ll ever need to know for movie marketing, music marketing & Book Authors


EPK Experts

The Digital Age Makes EPKsAffordable

An electronic press kit (EPK), the electronic form of traditional press kits used by writers and reporters have become more affordable, but you need to follow protocol and the rules of engagement according to an expert panel at a recent (12-10-09) Entertainment Publicists Professional Society (EPPS) media workshop sponsored by the International Cinematographers (ICG) Union Local 600 in Hollywood.

On-Demand and Online cost sharing has brought the prices down. “The costs really depends upon the distributor and what they’re resources are as they can run from a couple of thousand dollars to 100-Thousand said,” David Naylor, president, The DVD Group, LA.

“The notification of movie distribution comes partly from studios, EPK vendor and the publicists themselves. It is more profitable to have everything in one group getting a better bang for your buck,” he said.

“There’s more outlets out there and if you are hiring the right people, where an author and book tour, they are shooting the stuff that people are going want to see and outlets are going to play.”
Naylor talks about what goes into an electronic press kit.

An EPK takes the form of a CD or DVD, an e-mail, an e-mail, or a flash-drive

In the 80’s and 90’s it was expensive and satellite feeds didn’t work too good. Today instead of putting a postcard with a hard copy of the video many are upload to a server.

Reba Merrill

“My first movie ‘Cujo’ (1983 thriller movie that freightened dog owners) one piece Warner Bros costs $25,000,” said Reba Merrill, Reba Merrill Associates, Inc., an Emmy award-inning producer and Cable ACE nominee. Three movies she worked on in in the old days earned her, “$130,000,” a profit of $13,000. “It was mass appeal, I did four pieces and I got $40,000,” she said. Merrill says what has changed is the distribution and formats thanks to the digital age. Snail mail with postage cards and video tapes have been replaced Online marketing and servers.

The panelists agree that for the web it should be around 1-3 minutes, otherwise 1-5 minute pieces that highlight the very specific part of the film, whether it’s talking to the director, or about a very big stunt of the day, or certain action in the film. “You know there are social networks that have groups that deal more with various aspects of it,” said Dovlin. “I just did a mixed martial arts film, and most of my marketing and outreach to getting it to these sites people never heard of.”

“If I’m working with someone who’s got a literary property and they’re trying to promote the author and the book we’re working in concert with a notification and distribution teams to promote both,” said Rod Dovlin, The Cannery. “You are working with who’s ever hiring you to do the EPK and studio publishing house, and building the budget is really where the ground work comes in.”  

Different strokes for different folks

“Obviously everyone still loves to see their properties end up on big syndicate TV shows like Extra, Access and Entertainment Tonight (ET),” said Dovlin. “But for certain people I’ve worked, like one of the world’s largest video game manufacturer, and they put out a skateboarding video, they’re not as concerned about getting their skateboarding video on ET as they getting it on ESPN or getting X Games opposite of ESPN.”

It’s getting the right EPK length and out to the right people

EPPS EPK Experts

“I think the more you try to push and deliver goods that really look like you’re trying to really push that movie can be rejected,” said Mark Herzog, president/CEO, Product Entertainment, Inc. “Just get word of mouth spread is what you really want out of social networking.”

The evolution of TV network broadcasts to cable and Online changes playground –The Digital Age Impacts Distribution

The verdict is still out of format changes behind the scenes, too. “I’m more concerned about getting the best footage I can for an EPK,” said Brian Dzyak, EPK Cameraman and author of “What I Really Want To Do On Set In Hollywood,” a guide to every real job in the film industry. “I’m still using HD cameras and mixing managing media on the set, which isn’t the best method, but the bigger challenge is managing the media afterwards,” said Dzyak.

Dzyak says sometimes movie directors will get away with having an assistant shoot some scenes in HD, but you can spot them a mile away.  

Craig Boyd

“Media management on the set can be a  real problem, because sometimes the  cameras used are better quality than the movie cameras,” said Producer Craig Byrd, Mobscene Creative + Productions. “The idea for us is to shoot the best possible quality that we can. “If the EPKJ was shot on standard def (definition), because they (the client) wanted to save money, it can come back to bite you if you have to distribute the EPK in high def. That’s why as an agency we try to sit down and look at every possible outlet.”

All the panelists prefer email pitches:
David Naylor:
david [at] thedvdgroup.com
Reba Merrill:
Reba[at]rebamerrill.com
Rod Dovlin:
r.dovlin[at]  cannery.com
Mark Herzog:
info [at] herzocompany.com
Craig Byrd:
Craig [at] cannery.com
Brian Dzyak:
bjdzyak [at] aol.com

The Noble Awards Highlights Posted On YouTube

Founders and Producers of The Noble Awards Janeen Mansour and Ziad Batal

Founders Jane Mansour & Ziad Batal at The First Annual Noble Awards shiow.

By now you should have heard of or know what the First Annual Noble Awards event was about. If not please enjoy this video edited by the
founders of the awards show that honors celebrities for charity work.

Executive Producer Ziad Batal and The Noble Awards Founder Janeen Mansour. Feel free to comment on the video and if you want to participate, you do not have to be a celebrity, producer, director or actor. Get involved and you will feel good afterwards. visit http://www.thenobleawards.com

for more information about this new awards event.