Green Lantern gets good reviews by comic book fans – Martin Campbell’s 3-D movie a hit so far

Green Lantern grossed $21.6 million at the box office opening night (Friday): According to early figures online, the comic book-superhero was less than anticipated, but had a lot of competition. By comparison, Thor, the last comic superhero movie hit near $26 million on its opening night in May.

an image of Blake Lively at Green Lantern Premiere talking to media

Blake Lively at Green Lantern Premiere

The media, especially the LA Times reviews (three articles on Friday) were brutal. Those reviews and a few others will not help the weekend gross receipts expected to be around $55 million.

It is a fun movie, not dark like some DC Comic Book films have been in the past. In fact you can take your children to this one. It has more going on than Spiderman, at least in what I experienced.

I predict when it goes global and plays in Europe and Japan, it will prove the media was wrong,  again about this movie that cost around $200 million to make with Martin Campbell at the helm. I think the PG-13 film will do well, and I give it two thumbs up.

Mr. Popper’s Penguins was not even a close second with around $6.4 million. That’s about what Jim Carrey’s comedy movie made three years ago with Yes Man. And it also tells you about the economy and how people are waiting for it to come to DVD, or just can’t afford to go to the movies all of the time. If you missed the premiere in Hollywood, enjoy these images below. You will not find them anywhere else.

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Enjoy the exclusive photos above on premiere night in Hollywood with Martin Campbell and his wife Actress Sol Romero, Ryan Reynolds, Blake Lively and others. Please feel free to comment on what you thought of the movie Green Lantern, thx.

Green Lantern Director Martin Campbell signs posters for fans at premiere in Hollywood.

Green Lantern Director Martin Campbell signs posters for fans at premiere in Hollywood.

“How to get published” in Los Angeles Times Entertainment -Calendar, The Envelope and more at media workshop for publicists

Hollywood, CA – “She was a tough lady, but will always be remembered as one who was very protective of her clients as we should be,” said EPPS President Henri Bollinger, who had talked to the slain longtime Publicist Ronni Chasen the day before she was gunned down in Beverly Hill, Ca.

The Publicist was driving home on Sunset Blvd. from an after-party and the premiere of Cher’s new movie “Burlesque.” Detectives said they believed it was a deliberate hit, when they discovered the publicist in her black Mercedes sedan, which was wrapped around a light pole.  Chasen had suffered five gunshot wounds to the chest according to police.

“I was so traumatized that I realized that I was still only worried about an answer on a project, when a friend called and told me of her tragedy,” said Bollinger.

“It was then I realize that we need to live for the day, and you can not always be concerned over what you believe is important or a benefit to me. It took the better part of the day to reconcile,” he said.

Bollinger offered a moment of silence at the LA Times Entertainment Editors media workshop, immediately following his remarks at the ICG Local 600 Union Auditorium, Hollywood, CA. (Nov. 18, 2010).
Lisa Fung, LAT
The consensus in contacting editors or pitching a story and the best advice comes from Panelist Lisa Fung, Online Arts and Entertainment Editor, LA Times.
“Just forget that you have a phone, so email me your pitch and I will get back to you as soon as possible that’s the best way for me to get back to you. I just received 80 emails sitting here.”
Fung says social media brings tons of traffic to the LA Times website and blogs.
The last time I checked LAT Twitter had 93,000+ followers, too.
Online Arts and Entertainment Editor Lisa Fung says the best way to pitch everyone is by email.  During the meeting she noted that 80 emails had just come in, and she was deleting many in her inbox while
listening to other panelists.
She currently oversees round-the-clock multimedia coverage of all arts and entertainment, including Calendar. The Envelope, Company, Town and more than a dozen latimes.com blogs. To Reach her email: Lisa.Fung@latimes.com.
One of the pet peaves of editors is sending multiple email pitches, which could be the kiss of death. Randall Roberts reminded everyone about the email overload.
Randall Roberts, pop music editor, LA Times said,” he relies on social media sites like Facebook, Twitter, etc where there are a lot of thoughtful people who share stories, trends and ideas.”
Randall Roberts, LA Times

 

Roberts also echoed earlier comments that social media drives traffic, and influences his decisions on story assignments. Often Robert says, he gets a lot of people who care about what he writes, and trend stories often pop up on Twitter and Facebook.

Roberts currently oversees all of the rock, pop, hip hop, electronic, world music, soundtrack and country coverage – basically everything except jazz and classical.
Before coming to the LA Times, Roberts served as music editor at LA Weekly. To reach him email is best at:Randal.Roberts@latimes.com.
Joy Press, Pop Culture & Deputy Television editor also told Entertainment Publicists to “keep your pitches short as “we are working on both print and Online versions of the Times.”
Pop Culture & Deputy Television Editor Joy Press also prefers email pitches from publicists. Press says they are always looking for good trend stories.

Press, before arriving at the Times, she was the culture editor at Salon.com, where she oversaw the entertainment, books and lifestyle sections and blogs.

She has written widely about TV, movies, music and all facets of popular culture.

(Joy.Press@latimes.com).

The Los Angeles Times Entertainment has several sections of the newspaper:  MOVIES TVMUSIC CELEBRITY ARTS & CULTURE COMPANY TOWN CALENDAR ENVELOPE BOOKS
Elena Howe, The Envelope Editor says she does not Tweet and does Faceboook “only with friends,” however she says “it will be her new goal to do it by the end of next year.”
Howe also says The Envelope does not take client photos or handouts, but rather relies heavily
on the wire image news services.
Howe chronicles the highs and lows of the Hollywood award season as the editor of The Envelope.
Elena Howe,
The Envelope Editor
She was previously an assistant editor for SoCal Living at the Times and has previously served as LIfestyle and news editor at several California publications. (Elena.Howe@latimes.com)
Howe also prefers email pitches on all stories.
The Envelope offers complete coverage of the Academy Awards, Oscar nominations, Golden Globes, Grammys, Emmys, red carpet fashion, news, celebrity gossip and more.
Be sure to check out the images of the event on FACEBOOK @http://www.facebook.com/album.php?aid=28363&id=152273848144795
and subscribe to this blog for future posts in your email. thx.
Sally Hofsmeiseter was the editor last year when The LA Times had The Envelope Launch kick-off party, October 2009.
The Winter and Summer EPPS mixer events are free to anyone interested.
Nikki Pesusich,
CFO, Coterie Public Relations
@EPPS LAT media workshop

Anyone reading this blog can contact us to learn more about EPPS and how to join, or be our guest at the next media workshop.

Nikki Pesusich, CFO, Coterie Public Relations @EPPS LAT media workshop, who won the EPPS door prize 2010 O’Dwyer PR directory (top 2,000 PR firms in USA) @ www.odwyerpr.com, Manhattan, NY.

Check out related stories and Related Content

For information about EPPS visit:www.eppsonline.org.
For entertainment publicity contact George Mc Quade
past president, EPPS, board member about this story.
or
Publicity@mayocommunications.com or call 818-340-5300.
Mc Quade is also the West Coast Bureau Chief
Google on insider tips on media and behind the
scenes of public relations and entertainment pubicity.

Angel Entertainment Foundation Reaches Out To Help Abused Children and Entertainment Pros Heal: Breaking the Cycle of Abuse

Los Angeles, May 11, 2010 – Angeles Entertainment Foundation, a non profit organization that encourages self-expression through all aspects of film, video and music production is kicking off a fundraising “Operation Launch Party” this

Wednesday, May 12, 2010, 6:30 p.m., Aqua Lounge, 424 Beverly Blvd, Beverly Hills, CA, 91210.

“I look forward to meeting everyone on the red carpet and to a great event in Beverly Hills,” said President Michelle Lovetro, CEO at Soaring High Productions and Film Investments. “Just a few months after our last Event Angel Entertainment Foundation has made big strides towards the ‘Launch Party’.”

The celebrity event will spotlight Carmina Salcido, Sonoma, CA, who 20 years ago survived her father’s murderous rampage that left seven family member dead and was featured on ABC’s 20/20 program. She talks about her life since then in her new book ‘Not Lost Forever’, of which she will autograph at the event.

Angel Entertainment Foundation is an organization devoted to teaching abused and troubled youth from the age of 10 to 18 the art of film making, video and music production. “

“We use these expressive disciplines as a way to heal the soul and provide a positive environment for struggling youth to communicate their feelings,” explained Lovetro . “This is done in a supervised environment, and we do have counselors on staff.”

Lavetro works in conjunction with Soaring High Entertainment Co-Op, so they can provide professional instruction utilizing people that have had years of experience in the industry. They also provide labs in acting, script writing, direction, set design, musical scoring, basically anything to do with production.

Angeles Entertainment Foundation  Goals:

1. Give the youth a sense of identity. Often with abuse kids lose their self esteem, turn to outside negative influences to cope. Through the performing arts they gain it back and feel they have value. Expression through creativity has been proven to be a positive form of therapy.

2. Give the youth a safe place where they can interact and build social skills.

3. To use the performing arts to teach valuable life skills, give them the opportunity to enjoy the feeling of success, the courage and motivation to reach for their dreams.

Guests invited and expected at Wednesday’s event include:  the cast of “Gravity”, Jon Harrison Taylor, Son of R&B legend Johnny Taylor, Chloe Jordache, who just released her CD. Other up and coming artist are included in line up.

Angeles Entertainment Foundation  has also partnered with Safe Passages and A&G Entertainment Productions.

Angel Entertainment Foundation has put together a proven, experienced and diverse team of seasoned practitioners. The Angel team is spearheaded by long-time therapist Dr. Kandis Blakely.

“It is our goal to train other mental health counselors and therapists in her proven NDT ‘New Decision Therapy’ that she has had great success with in several countries. Breaking the cycle is all about healing traumatic events in peoples past,” said Lovetro.

“We are a compassionate, passionate foundation ready to help damaged children and it is our goal to build awareness and grow year by year as a motivator of other foundations and non profits, not to just meet the children’s enrichment needs but also their mental and emotional needs,” she said.

“Most importantly today’s economy, non profits are struggling to stay in operation and I feel a collaborative effort will keep us all strong so the work may continue,” said Lovetro. “It is my goal at this time to have an all day concert inviting other non profits to participate in creating awareness to programs available to children who want enrichment as well as healing.”

For more information on Angel Entertainment Foundation, please visit: www.angelentertainmentfoundation.org

[Editors: For media interviews contact Aida Mayo or George Mc Quade 818-340-5300 or 818-618-9229]
or visit: www.MayoCommunications.com

The rain showers took the edge off of Mel Gibson’s new movie “The Edge of Darkness”

Umberellas and raincoats were the order of the day at the Chinese Mann’s Theater and premiere of Martin Campbell’s new film “Edge of Darkness”

Mel Gibson plays Thomas Craven, a homicide detective who investigates the murder of his daughter, who he learns is more than an activist in Boston.  His investigation finds her secret life and a government and corporate cover-up with a thriller plot of a anoter agent trying to hide evidence.

Cast:
Mel Gibson, Ray Winstone, Frank Grillo, Wayne Duvall, Frank Ridley Genre: Drama | Thriller
Director: Martin Campbell
Writer: Andrew Bovell, William Monahan
Studio: Warner Brothers

Plot:
As homicide detective Thomas Craven investigates the death of his activist daughter, he uncovers not only her secret life, but a corporate cover-up and government collusion that attracts an agent tasked with cleaning up the evidence.

The $80 million, R-rated political thriller will be a real test of Mel Gibson’s return to the big screen eight years after his DUI arrest and flap in Malibu that set the gossip trades on fire during the 2006 meldown. Crave Online talked to him about that indepth.

Actor James Karnes

“The crowd was light and we didn’t get to see much of anything,” Actor James Karners told this writer. “But it was worth the effort one never knows what will happen with these things. Yep it was raining and I had an umbrella. Because of the rain the people who were walking the red carpet did so at a place where one couldn’t see anything so we went home after a while.”

Karnes, who recently did a featured role with CBS Criminal Minds, where he played a security guard. The name of the episode is “Peracites”,  if you get a chance check it out.

Karnes is featured often, because he can actually act.

Mel Gibson and his girlfriend Oksana attended the premiere of “The Edge of Darkness”  held at the Grauman’s Chinese Theatre in Hollywood, California last night (Jan26, 2010). And his baby-mama looked looked great just two months after giving birth to baby Lucia on Nov. 2, 2009  Mel’s eight child.

Mel Gibson was in good spirits Tuesday as he attended the premiere of his new film.  Mel strolled the red carpet at the Grauman’s Chinese Theatre holding hands with girlfriend Oksana Grigorieva, who recently gave birth to their daughter Lucia.

The controversial actor sat with Jay Leno this week where he opened up about his 3-month-old daughter and described when she wakes up in the middle of the night crying.  We’ll see if he will be smiling or crying when “The Edge of Darkness”  debuts in theaters on Friday.

Electronic Press Kits (EPKs) – All you’ll ever need to know for movie marketing, music marketing & Book Authors


EPK Experts

The Digital Age Makes EPKsAffordable

An electronic press kit (EPK), the electronic form of traditional press kits used by writers and reporters have become more affordable, but you need to follow protocol and the rules of engagement according to an expert panel at a recent (12-10-09) Entertainment Publicists Professional Society (EPPS) media workshop sponsored by the International Cinematographers (ICG) Union Local 600 in Hollywood.

On-Demand and Online cost sharing has brought the prices down. “The costs really depends upon the distributor and what they’re resources are as they can run from a couple of thousand dollars to 100-Thousand said,” David Naylor, president, The DVD Group, LA.

“The notification of movie distribution comes partly from studios, EPK vendor and the publicists themselves. It is more profitable to have everything in one group getting a better bang for your buck,” he said.

“There’s more outlets out there and if you are hiring the right people, where an author and book tour, they are shooting the stuff that people are going want to see and outlets are going to play.”
Naylor talks about what goes into an electronic press kit.

An EPK takes the form of a CD or DVD, an e-mail, an e-mail, or a flash-drive

In the 80’s and 90’s it was expensive and satellite feeds didn’t work too good. Today instead of putting a postcard with a hard copy of the video many are upload to a server.

Reba Merrill

“My first movie ‘Cujo’ (1983 thriller movie that freightened dog owners) one piece Warner Bros costs $25,000,” said Reba Merrill, Reba Merrill Associates, Inc., an Emmy award-inning producer and Cable ACE nominee. Three movies she worked on in in the old days earned her, “$130,000,” a profit of $13,000. “It was mass appeal, I did four pieces and I got $40,000,” she said. Merrill says what has changed is the distribution and formats thanks to the digital age. Snail mail with postage cards and video tapes have been replaced Online marketing and servers.

The panelists agree that for the web it should be around 1-3 minutes, otherwise 1-5 minute pieces that highlight the very specific part of the film, whether it’s talking to the director, or about a very big stunt of the day, or certain action in the film. “You know there are social networks that have groups that deal more with various aspects of it,” said Dovlin. “I just did a mixed martial arts film, and most of my marketing and outreach to getting it to these sites people never heard of.”

“If I’m working with someone who’s got a literary property and they’re trying to promote the author and the book we’re working in concert with a notification and distribution teams to promote both,” said Rod Dovlin, The Cannery. “You are working with who’s ever hiring you to do the EPK and studio publishing house, and building the budget is really where the ground work comes in.”  

Different strokes for different folks

“Obviously everyone still loves to see their properties end up on big syndicate TV shows like Extra, Access and Entertainment Tonight (ET),” said Dovlin. “But for certain people I’ve worked, like one of the world’s largest video game manufacturer, and they put out a skateboarding video, they’re not as concerned about getting their skateboarding video on ET as they getting it on ESPN or getting X Games opposite of ESPN.”

It’s getting the right EPK length and out to the right people

EPPS EPK Experts

“I think the more you try to push and deliver goods that really look like you’re trying to really push that movie can be rejected,” said Mark Herzog, president/CEO, Product Entertainment, Inc. “Just get word of mouth spread is what you really want out of social networking.”

The evolution of TV network broadcasts to cable and Online changes playground –The Digital Age Impacts Distribution

The verdict is still out of format changes behind the scenes, too. “I’m more concerned about getting the best footage I can for an EPK,” said Brian Dzyak, EPK Cameraman and author of “What I Really Want To Do On Set In Hollywood,” a guide to every real job in the film industry. “I’m still using HD cameras and mixing managing media on the set, which isn’t the best method, but the bigger challenge is managing the media afterwards,” said Dzyak.

Dzyak says sometimes movie directors will get away with having an assistant shoot some scenes in HD, but you can spot them a mile away.  

Craig Boyd

“Media management on the set can be a  real problem, because sometimes the  cameras used are better quality than the movie cameras,” said Producer Craig Byrd, Mobscene Creative + Productions. “The idea for us is to shoot the best possible quality that we can. “If the EPKJ was shot on standard def (definition), because they (the client) wanted to save money, it can come back to bite you if you have to distribute the EPK in high def. That’s why as an agency we try to sit down and look at every possible outlet.”

All the panelists prefer email pitches:
David Naylor:
david [at] thedvdgroup.com
Reba Merrill:
Reba[at]rebamerrill.com
Rod Dovlin:
r.dovlin[at]  cannery.com
Mark Herzog:
info [at] herzocompany.com
Craig Byrd:
Craig [at] cannery.com
Brian Dzyak:
bjdzyak [at] aol.com

Welcome To MAYO’s Celebrity Buzz

MAYO Communications is a full service public relations and entertanment publicity firm based in Los Angeles with a global reach. Our niche is new media and media placement. If you are not getting publicity it might be time for you to switch to MAYO Communications.

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V.P. MAYO Communications

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